Initially, we were provided a budget range of $20,000 to $30,000. After careful examination, we had determined it to be unrealistic, for the following considerations:

• Complexity of concept

  The current concept is the most complicated idea in the three we pitched, and therefore also the most time and budget consuming. However, the concept will support infinite long gameplay as an exchange.

• Product Quality

  A product at a lower price might be delivered — however, in consideration with MTA’s status as an government agency, a low-quality game might not be beneficial to advertise MTA’s value, which is to provide satisfactory service for all passengers. In addition, a low-quality game may fail to reach as wide of an audience as we intended, which diminish the purpose for the project.

• Location

  We are an New York based agency, and in consideration of the location, our fee is marginally higher than others. However, we are mitigating the price inflation by providing a discount. We are also intended to hire fully remote developers to help reduce the price.

• Market

  As for the past year, the technology and entertainment related industry is suffering from an overdevelopment from pandemic, and unfortunately we are also impacted. Service is potentially marginally higher than pre-pandemic.

The quote we provided is $128,230 with the plan of hiring independent contractors only, a small team of developers, and a discount from us. We do respect our client’s opinion if a lower price is preferred. Please let us know if MTA still prefers a quote on the range of $20,000 to $30,000. In addition, below are some ways we suggest could help MTA fund the game:

1. Micro-transactions: implementation of long-term purchase inside the game.
2. Advertisements: same as how ads are placed in the trains, ads can be added in game.
3. Request additional funding from the government: as the game will be strong for educational purpose.
4. Establish collaboration with schools: New York has a number of well-renowned colleges, and MTA can collaborate with universities, such as New York Universities Game Center. MTA can provide opportunities to get students work on the game in exchange of credits.
5. Merchandise: design and promote additional merchandises on the game to be sold in the online MTA store.

https://docs.google.com/spreadsheets/d/1Ln7cT7bFcPKbpxIGNzEwRqhbZ2dfBf21agjkXitvJ88/edit?usp=sharing

Next Schedule

Back Product Wiki